Session: 1.5
Customer Participation and Co-Creation I

Corina Braun (University of Basel), Marion Popp (University of Hohenheim), Karsten Hadwich (University of Hohenheim)

Stephanie Treger (University of Hohenheim), Marion Büttgen (University of Hohenheim), Jan H. Schumann (University of Passau), Zelal Ates (HEC Management School - University of Liège (HEC-ULg))

Joe Cronin (Florida State University), Brian Bourdeau (Auburn University)