Session: 2.7
Service Innovation - An Organisational View

Franziska Miebach (RWTH Aachen University), Vera Blazevic (Radboud University Institute for Management Research), Frank T. Piller (RWTH Aachen University)

Daniel Maranto (EGADE Business School, Tecnológico de Monterrey, Monterrey), Egren Maravillo (EGADE Business School, Tecnológico de Monterrey, Monterrey), Javier Reynoso (EGADE Business School, Tecnológico de Monterrey, Monterrey), Bo Edvardsson (CTF-Service Research Center, Karlstad University)

Sadaf Afzal (Europa University Viadrina & German Graduate School of Management and Law), Martin Eisend (Europa University Viadrina), Tomas Bayon (German Graduate School of Management and Law)