2016,

17th - 19th June

SERVSIG International Research Conference 2016

Conference Programme

Session: 3.4
Customer Experience I

Chair

Yves van Vaerenbergh

Time

15:30 - 17:00 on Saturday, 18th of June 2016

Venue

A0.23 (TS53)

15:30

How Contextual Variables Moderate the Antecedents of Customer Satisfaction with the Service Experience in Different Retail Channels

Ruth Bolton (Arizona State University), Anders Gustafsson (University of Karlstad), Crina Tarasi (Central Michigan University), Lars Witell (University of Karlstad)
15:30

Revisiting Customer Value Creation Behavior: Does Culture Matter?

Taeshikg Gong (Hanyang University ERICA)
15:30

The Synergistic Impact of Multi-Units Service Touchpoints on Word-of-Mouth, Satisfaction and Repurchase Intentions

Jean Boisvert (American University of Sharjah)

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