Session: 4.2
B2B - Service Dominant Logic I

Tanja Lepistö (University of Turku), Elina Jaakkola (University of Turku)

Fredrik Nordin (Stockholm Business School, Stockholm University), Danilo Brozovic (Stockholm Business School, Stockholm University)

Johanna Still (Oulu Business School, University of Oulu), Hanna Komulainen (Oulu Business School, University of Oulu)