Session: 4.4
Customer Engagement

Chair

Sabine Benoit

Time

08:30 - 10:00 on Sunday, 19th of June 2016

Venue

A0.23 (TS53)

08:30

When Engagement Leads to Intensity: An Exploratory Study on the Nature of Cocreation Intensity

Matthew Alexander (University of Strathclyde, Glasgow, UK), Heiner Evanschitzky (Aston Triangle), Nancy Wünderlich (University of Paderborn)
08:30

Going Beyond the Service Exchange: Investigating an Engagement Platform for Customer Learning

Sara Leroi-Werelds (Hasselt University), Sandra Streukens (Hasselt University)
08:30

Basic Emotions and Online Customer Engagement Behavior

Matthias Gouthier (University of Koblenz-Landau), Tobias Kraemer (University of Koblenz-Landau), Sven Heidenreich (Saarland University), Julia Donsbach (EBS University)