Session: 4.6
Digital Services - Mobile

Chair

Gaby Odekerken-Schröder

Time

08:30 - 10:00 on Sunday, 19th of June 2016

Venue

A1.22 (TS53)

08:30

Join a Service Bundle or Stay Outside a Bundle: Implications for Consumers and Firms

Chatura Ranaweera (Wilfrid Laurier University), Heikki Karjaluoto (University of Jyväskylä)
08:30

How do Gamified Mobile Apps Influence Customer Value, Satisfaction and Behavioural Intentions to Cease Smoking?

Rory Mulcahy (Queensland University of Technology), Rebekah Russell-Bennett (Queensland University of Technology), Kerri-ann Kuhn (Queensland University of Technology), Nadia Zainuddin (University of Wollongong)
08:30

m-Health Fitness and Wellness Wearables: Investigating how Consumers Embrace New Ways to Monitor and Manage their Health

Sven Tuzovic (Queensland University of Technology), Volker Kuppelwieser (NEOMA Business School)