Session: 5.8
Branding of Services

Maximilian Wagner (Ludwig-Maximilians-Universität Munich), Ana Jakic (Ludwig-Maximilians-University, Munich), Anton Meyer (Ludwig-Maximilians-University, Munich)

Catherine da Silveira (Nova School of Business and Economics), Claudia Simoes (Open University & Minho University), Carmen Lages (Nova School of Business and Economics), Sally Dibb (Open University)

Ryan Shuwei Hsu (National Taiwan University), James O. Stanworth (National Changhua University of Education)