Session: 5.4
Consumer MisBehaviour

J. Chris Lin (National Taiwan), Haw-Yi Liang (National Taiwan University), Chih-Ying Chu (National Taiwan University)

Petra Haerle (University of Basel), Verena Batt (University of Basel), Manfred Bruhn (University of Basel)

Ruby Zhang (Newcastle University Business School, Newcastle University), Markus Blut (Newcastle University Business School, Newcastle University), Klaus Schoefer (Newcastle University Business School, Newcastle University)