Session: 6.2
Servitisation

Chair

Shankar Ganesan

Time

15:00 - 16:30 on Sunday, 19th of June 2016

Venue

H0.04 (TS53)

15:00

Servitization from a Customer's Perspective: Literature Review, In-Depth Interviews, and Research Agenda

Corina Braun (University of Basel), Manfred Bruhn (University of Basel), Karsten Hadwich (University of Hohenheim)
15:00

Quality Management of Service Networks in the Context of Servitization – An Empirical Analysis of Problems and Success Factors

Sabrina Weigel (University of Hohenheim), Karsten Hadwich (University of Hohenheim)
15:00

Servitization Strategies in the Publishing Industry – A Document Analysis

Sabine Fliess (University of Hagen), Svenja Hagenhoff (Friedrich-Alexander Universitaet Erlangen-Nuernberg)