Session: 6.6
Service Dominant Logic

Chair

Bart Larivière

Time

15:00 - 16:30 on Sunday, 19th of June 2016

Venue

A1.22 (TS53)

15:00

Resource Integration Readiness: Developing a Microfoundation of Value Cocreation in Service Ecosystems

Ilias Danatzis (Freie Universität Berlin), Ingo Karpen (RMIT University), Michael Kleinaltenkamp (Freie Universität Berlin)
15:00

Revisiting Holbrook: Throwing an Old-but-New Light into the SD Logic and the Co-Creation of Value

Martina Gallarza (University of Valencia), Francisco Arteaga (Catholic University of Valencia)
15:00

Understanding the Multiplicity of Value Creation: A Typology of Value Creation Practices

Driton Sahiti (University of Glasgow), Robert Paton (University of Glasgow)