Session: 1.1
Special Session: Customer Experience

Time

10:30 - 12:00 on Saturday, 18th of June 2016

Venue

Aula - H0.01 (TS53)

10:30

Customer Experience - How Academia Can Advance Practice and Assist Businesses in Successfully Competing on the New Competitive Battleground

Phil Klaus (Brunel University London), Martin Wetzels (School of Business and Economics, Maastricht University), Dominik Mahr (School of Business and Economics, Maastricht University), Benjamin Lucas (School of Business and Economics, Maastricht University), Clemens Koehler (Deutsche Telekom)