Session: 2D
Value Co-Creation I

Chair

Javier Reynoso

Time

13:30 - 15:00 on Friday, 15th of June 2018

Venue

GB15

13:30

Intellectual capital and its relation to employee innovative behavior: consumer value co-creation behavior as a moderator

chin shiu Huang (College of Management, Yuan Ze University/Innovation Center of Lion Travel Co. LTD), TZU-AN LIN (College of Management, Yuan Ze University), Cindy Yunhsin Chou (College of Management, Yuan Ze University)
14:00

Mitigating the Risks of Co-Creation by Integrating Empathy and Lived Experience in Service Design

Anna-Sophie Oertzen (Maastricht University), Josina Vink (Service Research Center, Karlstad University)
14:30

Social Capital and Value Co-Creation at the Base of the Pyramid

Ana Valdes-Loyola (Tecnologico de Monterrey, EGADE Business School), Carlos Brambila Paz (Tecnologico de Monterrey), Javier Reynoso (Tecnologico de Monterrey, EGADE Business School), Bo Edvardsson (Service Research Center, Karlstad University)