Session: 3B
Branding and Service Communications

Chair

Aron O'Cass

Time

15:30 - 17:00 on Friday, 15th of June 2018

Venue

GB16

15:30

Brand Publicity and Consumer Sentiment in Online Reviews

Jacob Mickelsson (Hanken School of Economics), Joep Van Haren (Maastricht University), Roland Wenmeckers (Maastricht University), Jos Lemmink (Maastricht University), Kristina Heinonen (Hanken School of Economics)
16:00

Omni-channel communication in cultural services

Roberta Gargiulo (University Federico II of Naples - DEMI), Cristina C. Amitrano (University Federico II of Naples - DEMI), Francesco Bifulco (University Federico II of Naples - DEMI)
16:30

A multilevel study of service brand building: Unpacking employee brand building behaviors

Aron O'Cass (Macquarie University), Vida Siahtiri (Macquarie University)