Session: 4C
New Analytical Approaches in Service Research II

Tamao Miura (Kwansei Gakuin University, Institute of Business and Accounting), Shoji Yamamoto (Kwansei Gakuin University, Institute of Business and Accounting)

Anna-Sophie Oertzen (Maastricht University)

Martin Paul Fritze (University of Cologne), Florian Urmetzer (University of Cambridge), Michael Leyer (University of Rostock), Andy Neely (University of Cambridge)