Session: 4C
New Analytical Approaches in Service Research II

Chair

Martin Paul Fritze

Time

09:00 - 10:30 on Saturday, 16th of June 2018

Venue

GB17

09:00

Patterns of Servitization in Manufacturing – Substitutability of Goods and Services with Customer Relationships

Tamao Miura (Kwansei Gakuin University, Institute of Business and Accounting), Shoji Yamamoto (Kwansei Gakuin University, Institute of Business and Accounting)
09:30

Co-Creating Offerings: A Maturity Model

Anna-Sophie Oertzen (Maastricht University)
10:00

Servitization – The Holy Grail? Considering The Strategic Dark Sides of Servitization

Martin Paul Fritze (University of Cologne), Florian Urmetzer (University of Cambridge), Michael Leyer (University of Rostock), Andy Neely (University of Cambridge)