Session: 4D
Customer Participation

Chair

Marion Büttgen

Time

09:00 - 10:30 on Saturday, 16th of June 2018

Venue

GB18

09:00

When is Customer Participation Alone Insufficient?

Stephanie Dellande (Menlo College)
09:30

Coping with Customer Participation through Improvisation

Jessica Vredenburg (Auckland University of Technology), Simon Bell (University of Melbourne), Evan Polman (University of Wisconsin-Madison)
10:00

Reducing Customer Participation Stress in Financial Services

Stephanie Haager (University of Hohenheim), Janina Garbas (University of Passau), Marion Büttgen (University of Hohenheim), Jan H. Schumann (University of Passau), Zelal Ates (TH Köln - Cologne University of Technology, Arts and Sciences)