Session: 4H
Service Relationships I

Chair

Mekhail Mustak

Time

09:00 - 10:30 on Saturday, 16th of June 2018

Venue

GR03

09:00

Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK

Akiko Ueno (Middlesex University), Piyush Sharma (Curtin University)
09:30

THE UNIQUENESS ROLE OF RELATIONSHIP MARKETING IN SMALL SERVICE BUSINESSES

Tali Seger-Guttmann (Ruppin Academic Center), Shaked Gilboa (Ruppin Academic Center)
10:00

WHAT IF I MAKE THE WRONG DECISION? THE ROLE OF ANTICIPATED REGRET IN SWITCHING BARRIER BASED CUSTOMER RETENTION

J. Chris Lin (National Taiwan University), Chih-Ying Chu (National Taiwan University), Haw-Yi Liang (National Taiwan University)