Session: 5A
Special Session: Growing Services in base-of-the pyramid markets

Heiko Gebauer (Linköping University), Javier Reynoso (EGADE Business School – Tecnologico de Monterrey), Karla Cabrera (EGADE Business School - Tecnológico de Monterrey), ana valdes (EGADE Business School - Tecnológico de Monterrey), Simon Joncourt (eawag)