Session: 5D
Customer Experience IV

Chair

Nathalie Demoulin

Time

11:00 - 12:30 on Saturday, 16th of June 2018

Venue

GB18

11:00

Embodied customer experience in group fitness

Tiina-Kaisa Kuuru (University of Tampere), Elina Närvänen (University of Tampere)
11:30

Less Than Ordinary – Quantifying the Influence of Every-Day Experiences On Consumers' Buying Behavior

Phil Klaus (International University of Monaco - INSEEC Research Center), Volker Kuppelwieser (NEOMA Business School)
12:00

Seamless Customer Experience: the construct, Antecedents and Outcomes

Helen Cocco (IÉSEG School of Management), Nathalie Demoulin (IÉSEG School of Management)