Session: 1K
Service solutions and mobile applications

Chair

Terres Mellina

Time

10:45 - 12:15 on Friday, 15th of June 2018

Venue

GB20

10:45

Service solutions in professional services – a study of law firms in Poland

Marek Gnusowski (Poznan University of Economics and Business), Kristina Heinonen (Hanken), Johanna Frösén (Hanken School of Economics)
11:15

So close yet so far? The impact of mobile app usage on psychological distance

Christoph Schmitz (LMU Munich), Silke Bartsch (Ludwig-Maximilians-University Munich)
11:45

The importance of colors on trust: how colors influence on service mobile applications?

Mellina Terres (Federal University of Health Sciences of Porto Alegre), Leonardo Nicolao (Universidade Federal do Rio Grande do Sul), Márcia Herter (Escola Superior de Propaganda e Marketing - ESPM), Diego Costa Pinto (Universidade Nova de Lisboa)