Session: 3J
Transformation in Services

Chair

Rebecca Russel-Bennett

Time

15:30 - 17:00 on Friday, 15th of June 2018

Venue

GR02

15:30

The emergence of consumer experience in transformative consumer journeys

Larissa Carine Braz Becker (University of Turku), Elina Jaakkola (University of Turku)
16:00

Leveraging Design Innovation for an approach to address 'Bottom of the Pyramid' market segment

Doji Lokku (Tata Consultancy Services), Anand Kumar (Tata Consultancy Services), Jose Kumar Reddypogu (Tata Consultancy Services), Nikhil Zope (Tata Consultancy Services)
16:30

The Transformative Service Paradox: Technology as a tool to assist wellbeing

Rebekah Russell-Bennett (Queensland University of Technology), Kate Letheren (Queensland University of Technology), Rory Mulcahy (University of the Sunshine Coast), Uwe Dulleck (Queensland University of Technology)