Life's Surprising

What's your alcoholic beverage of choice? You might reconsider after watching this short advertisement. As part of a Cinematography course in J-Term 2016, I wrote, filmed, and produced this humorous ad. While comically toned,... [ view full abstract ]

What's your alcoholic beverage of choice? You might reconsider after watching this short advertisement. As part of a Cinematography course in J-Term 2016, I wrote, filmed, and produced this humorous ad. While comically toned, I aimed at providing a commentary on the current state of product placement and commercial vending. What was the most ridiculous thing I could possibly sell, while still framing it within the realm of a 'realistic' advertisement? Obviously, the answer had to be urine. Shot on an FS100 using an array of Zeiss Lenses, this project was completed in a week, although the development of the idea took about a month. I'd like to thank Josh Espy, Phil Bohlman, Jed Sass, Ethan Murphy, Matt Lennon, and Ron's Closet Apparel for helping make this all happen.