The Patient's Experience of Conventional and Alternative Approaches to Biomedicine: Ambivalence, Autonomy and Rationality

This research examines why, given the pervasive biomedical hegemony, certain individuals seek alternative health care. I draw on anthropological and sociological literature, which has suggested that people are ideologically... [ view full abstract ]

This research examines why, given the pervasive biomedical hegemony, certain individuals seek alternative health care. I draw on anthropological and sociological literature, which has suggested that people are ideologically drawn to alternative health modalities, such as chiropractic medicine, naturopathy and acupuncture through ideas of holistic treatment. Alternatively, previous research indicates that rejection of biomedical principals drives people away from conventional medicine and towards alternative modalities. The popularity of these alternative treatments is contrasted by a growing biomedical hegemony that relies on pharmaceuticals for sickness management. I interview individuals with chronic illnesses because this approach to biomedicine is often unsuccessful at satisfactorily addressing these individuals’ health concerns. I also analyze posts on a popular health forum to better understand sentiments towards biomedicine, doctors, and alternative practices. Insights gathered in semi-structured interviews guided my forum analyses.  My research indicates that frustration with doctor care, not biomedical principles, motivates people to seek alternative health care professionals. These individuals maintain their trust in biomedical tools, such as blood tests, while pushing back against traditional medical authority. While “holistic” concepts do justify alternative therapies, they do so only in contrast to conventional therapies. My research comments on the strength of the biomedical hegemony, the authority of doctors, and the importance of medical autonomy.