Cancer Metaphors and Framing: Useful or Damaging?

The purpose of this research is to further uncover how presentation and framing of cancer information affects individual’s preventive intentions. This study will firstly seek to replicate the findings from Hauser and Schwarz... [ view full abstract ]

The purpose of this research is to further uncover how presentation and framing of cancer information affects individual’s preventive intentions. This study will firstly seek to replicate the findings from Hauser and Schwarz (2015), that bellicose metaphors do not have the intended effect of promoting preventative behaviors, but rather discourage intentions for inhibitory behaviors and maintain intentions for engaging behaviors. This study will also seek to find if individuals have an inherent helpless attitude toward cancer that may influence their preventative intentions.