American Advertising Federation: Tai Pei Frozen Foods

This year, the American Advertising Federation National Student Case Competition involves the Tai Pei brand of single serve frozen entrees, appetizers and snacks. Our work for this case has uncovered reasons for the decline... [ view full abstract ]

This year, the American Advertising Federation National Student Case Competition involves the Tai Pei brand of single serve frozen entrees, appetizers and snacks. Our work for this case has uncovered reasons for the decline in sales in the important 18-25 year old demographic and has led to an integrated marketing communications plan for winning this share back.

The integrated marketing communication plan we will be presenting includes the results of our assessment of the situation, appropriate communication objectives which have to me met as well as a fully developed campaign, including final creative output, media plans and a budget.