Trust in Business Relationships in the United Arab Emirates: Understanding Shared Values

Abstract

Trust in business-to-business supplier-customer relationships is an area of considerable research interest. The bulk of prior empirical research in this field has concentrated on trust in business relationships within a... [ view full abstract ]

Authors

  1. Roudaina Houjeir (Abu Dhabi Men's College)
  2. Ross Brennan (University of Hertfordshire)

Topic Area

B2B Marketing: Click here for the B2B Marketing track

Session

PT6-B2B1 » B2B Marketing (09:30 - Thursday, 9th July)

Paper

RHRB_AM2015_final_version.pdf

Presentation Files

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