The Role of Prototypes and Novelty in the Aesthetic Perception of Store Environments

Abstract

The aims of this paper are to (1) discuss the measurement of store design-architecture and (2) investigate the role of design-architecture in consumers’ perceptions of store environments. Building on the branding, consumer... [ view full abstract ]

Authors

  1. John Murray (Dublin Institute of Technology)
  2. Jonathan Elms (Massey University)
  3. Christoph Teller (University of Surrey)

Topic Area

Retail Marketing Track: Click here for the Retail Marketing track

Session

PT5-RM2 » Retail Marketing (11:00 - Wednesday, 8th July)

Paper

AM_Apr7_2015_Final_Post_Acceptance_Changed_Submission.pdf

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