Challenges for marketing managers at Dark Heritage Sites

Abstract

This paper investigates the management and engagement of visitors in the context of dark tourism sites, specifically those that relate to distant events. In the recent past the majority of visitors were people with emotional... [ view full abstract ]

Authors

  1. Audrey Gilmore (Ulster University)
  2. Roxana Magee (Ulster University)

Topic Area

Tourism Marketing Track: Click here for the Tourism Marketing track

Session

PT4-TM4 » Tourism Marketing (13:30 - Thursday, 9th July)

Paper

AM_CMMDHS_findings.pdf

Presentation Files

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