A Critical Reconceptualisation of Marketplace Cultures: The Ambiguity of Sociality and Centrality of Play

Abstract

Consumers are becoming more involved in marketplace cultures, which attempt to revive the community spirit of village or district – communal consumption provides opportunities for desired social interactions among consumers.... [ view full abstract ]

Authors

  1. Stephen R. O'Sullivan (University College Cork)
  2. Avi Shankar (University of Bath)

Topic Area

Consumer Culture Theory Track: Click here for the Consumer Culture Theory track

Session

PT3-CCT3 » Consumer Culture Theory (13:30 - Thursday, 9th July)

Paper

AM2015_PLAY.pdf

Presentation Files

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