Geopolitical Brand Building: the Case of Novorossiya

Abstract

Purpose – To conceptualize the model of geopolitical brand building for an analysis of the emergence of new states. Design/methodology/approach – This paper takes a case study approach and tests the proposed model on the... [ view full abstract ]

Authors

  1. Ieva Berzina (National Academy of Defence of the Republic of Latvia)

Topic Area

Political Marketing Track: Click here for the Political Marketing track

Session

PT8-PM2 » Political Marketing (15:30 - Wednesday, 8th July)

Paper

Geopolitical_Brand_Building_Novorossiya.pdf

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