Conceptualizing fairness in franchisor-franchisee relationship: dimensions, definitions and preliminary construction of scale

Abstract

This paper seeks to conceptualize fairness in the context of franchisor-franchisee relationship adapting literature from organizational justice and fairness and channel relationship literature. The study then develops a valid... [ view full abstract ]

Authors

  1. Ateeque Shaikh (Symbiosis centre for management and human resource development)

Topic Area

B2B Marketing: Click here for the B2B Marketing track

Session

PT6-B2B2 » B2B Marketing (13:30 - Thursday, 9th July)

Paper

AoM_Conceptualizing_fairness_in_franchisor-franchisee_relationship.pdf

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