An exploration of green and not-so-green consumers: Furthering our understanding of green consumption behaviours

Abstract

Within the literature there has been a tendency to focus on the “green” consumer but in order for the green industry to grow it must expand beyond the “green” consumer market, and include the “not-so-green”... [ view full abstract ]

Authors

  1. Stephanie Hooper (Victoria University of Wellington)
  2. Micael-Lee Johnstone (Victoria University of Wellington)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT1-CB4 » Consumer Behaviour (14:30 - Tuesday, 7th July)

Paper

An_exploration_of_green_and_not_so_green_consumers_20_April.pdf

Presentation Files

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