Sustainable Consumption and Poverty in Africa: towards a responsable marketing

This study introduces the results of an inquiry led for three months on poor consumers and NGOs on the issues of sustainable development. It offers an overview on consumption habits of poor consumers and gives lighting on... [ view full abstract ]

This study introduces the results of an inquiry led for three months on poor consumers and NGOs on the issues of sustainable development. It offers an overview on consumption habits of poor consumers and gives lighting on modes of action of NGOs in their struggle against poverty. The results show that the intersectorial partnerships bring concrete answers to the needs for the poorest populations.