Brief Encounter: The use of consultancy projects to enhance the learning experience of postgraduate Marketing students

Abstract

There has been a trend towards embedding management practice into curricula and this is sometimes reflected in dissertations being replaced by consultancy projects. Consultancy projects allow students to meet instrumental aims... [ view full abstract ]

Authors

  1. Alex Hiller (Nottingham Trent University)
  2. Julie Rosborough (Nottingham Trent University)

Topic Area

Marketing Pedagogy Track: Click here for the Marketing Pedagogy track

Session

PT3-MP1 » Marketing Pedagogy (12:00 - Tuesday, 7th July)

Paper

AoM__2015_revisions_21_April.pdf

Presentation Files

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