Building and Communicating SMEs' Corporate Identity: The Role of Social Media

Abstract

Nowadays, a growing number of Small and Medium Enterprises (SMEs) are experimenting with social media tools in order to communicate with their stakeholders in various dimensions of their businesses. Set in this framework, the... [ view full abstract ]

Authors

  1. Laurent Arnone (Université de Mons)
  2. Prof T.C. Melewar (Middlesex University London)

Topic Area

Brand, Identity & Corporate Reputation Track: Click here for the Brand, Identity & Corpora

Session

PT3-BICR2 » Brand, Identity & Corporate Reputation (14:30 - Tuesday, 7th July)

Paper

AM2015_Arnone_Melewar_SME__CI_and_SocialMedia.pdf

Presentation Files

The presenter has not uploaded any presentation files.