"Content" Affiliates and Digital Advertising through Online Sales Channels

Abstract

Digital advertisers can use affiliate related sales channels to drive more qualified and targeted user traffic to their websites. This study examines the nature of these online sales channels, their role in the customer... [ view full abstract ]

Authors

  1. Tahir Nisar (Southampton Business School)

Topic Area

E-Marketing & Digital Marketing Track: Click here for the E-Marketing & Digital Marketing

Session

PT9-EMDM6 » E-Marketing & Digital Marketing (13:30 - Thursday, 9th July)

Paper

Paper.pdf

Presentation Files

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