Mapping the Evolutionary Stages of Asymmetrical Supplier-Buyer Relationships: Evidence from the Turkish Textile Industry

Abstract

Abstract The aim of this paper is to empirically investigate asymmetrical relationship development stages by examining four relationship constructs from small textile suppliers’ perspective and identifying areas for... [ view full abstract ]

Authors

  1. Dr. Cagri Talay (Nottingham Trent University Business School)
  2. Yan Luo (Hull University Business School)

Topic Area

B2B Marketing: Click here for the B2B Marketing track

Session

PT6-B2B3 » B2B Marketing (15:30 - Thursday, 9th July)

Paper

Corrected.pdf

Presentation Files

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