The impact of social media on online political engagement using sentiment analysis in the 2014 Romanian presidential elections

Abstract

The purpose of the present paper is to conduct sentiment analysis on discussions that took place via social media during the 2014 Romanian presidential elections to understand the context and role of online engagement. The... [ view full abstract ]

Authors

  1. Gabriella Kereszturi (Regent's University London)

Topic Area

Political Marketing Track: Click here for the Political Marketing track

Session

PT4-PM1 » Political Marketing (13:30 - Wednesday, 8th July)

Paper

Abstract_new1.pdf

Presentation Files

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