Keeping It Real: The Authentic Cultural Shopping Experience

Abstract

The purpose of this study is to explore the concept of travellers who seek an authentic indigenous shopping experience - shop like a local, have the experiences of a local, live like a local. We conducted open-ended intercept... [ view full abstract ]

Authors

  1. Andrew Parsons (Auckland University of Technology)
  2. Helene Wilkinson (Auckland University of Technology)

Topic Area

Retail Marketing Track: Click here for the Retail Marketing track

Session

PT5-RM3 » Retail Marketing (13:30 - Thursday, 9th July)

Paper

Keeping_it_Real_FINAL.pdf

Presentation Files

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