Young consumers' understanding of advertising in online social networking sites

Abstract

As children increasingly embrace online platforms such as interactive games, social networking sites and branded websites, marketers accordingly seek to target children within these platforms. However, a widely expressed... [ view full abstract ]

Authors

  1. Margaret-Anne Lawlor (Dublin Institute of Technology)
  2. Aine Dunne (Dublin Institute of Technology)
  3. Jennifer Rowley (Manchester Metropolitan University)

Topic Area

Marketing Communications Track: Click here for the Marketing Communications track

Session

PT7-MC3 » Marketing Communications (09:30 - Thursday, 9th July)

Paper

FinalPaperAcademyofMarketing2015.pdf

Presentation Files

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