Evaluating positive customer feedback– a dyadic perspective

Abstract

This study will expand the understanding of positive customer feedback in a service encounter, Transformative Service Research (TSR) and customer feedback literature. With rising significance of TSR, there is a need to... [ view full abstract ]

Authors

  1. Linda Nasr (University of Manchester)
  2. Jamie Burton (University of Manchester)
  3. Thorsten Gruber (Loughborough University)

Topic Area

Services & Customer Relationship Marketing Track: Click here for the Services & Customer R

Session

PT7-SCRM1 » Services & Customer Relationship Marketing (13:30 - Wednesday, 8th July)

Paper

Evaluating_positive_customer_feedback__a_dyadic_perspective.pdf

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