Music Consumption: The Impact of Social Networking, Identity Formation, and Group Influence

Abstract

Consumers have an inherent need to share their favourite music with other consumers, and a democratisation of culture is taking place with consumers effectively replacing traditional tastemakers by sharing music through the... [ view full abstract ]

Authors

  1. Richard Warr (University of Gloucestershire)
  2. Nicole Koenig-Lewis (Cardiff)
  3. Yousra Asaad (Swansea University)

Topic Area

E-Marketing & Digital Marketing Track: Click here for the E-Marketing & Digital Marketing

Session

PT9-EMDM5 » E-Marketing & Digital Marketing (15:30 - Wednesday, 8th July)

Paper

AM_2015_Paper__2_.pdf

Presentation Files

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