Moderation Effects on the Market Orientation-Performance Connubial Relationship: a Developing World Perspective

Abstract

Abstract Market orientation (MO) occupies the front burner in strategic marketing domain. To date, available empirical evidence on the universality and effect of MO on organisational performance continue to generate mixed,... [ view full abstract ]

Authors

  1. EJINDU IWELU MACDONALD MORAH (ANGLIA RUSKIN UNIVERSITY, CAMBRIDGE, UNITED KINGDOM)
  2. Jonathan Wison (ANGLIA RUSKIN UNIVERSITY, CAMBRIDGE, UNITED KINGDOM)
  3. Nektarios Tzempelikos (ANGLIA RUSKIN UNIVERSITY, CAMBRIDGE, UNITED KINGDOM)

Topic Area

Strategic Marketing Track: Click here for the Strategic Marketing track

Session

PT8-SM1 » Strategic Marketing (09:30 - Thursday, 9th July)

Paper

Moderation_Effects_on_the_Market_Orientation-Performance_Connubial_Relationship_A_Developing_World_Perspective_2.pdf

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