"Mummy, when will I get muscles? – Children's gendered stereotypes around beauty and body image"

Abstract

Beauty has a powerful influence on perceptions and expectations. Individuals are born with a preference for attractive others and have biological based standards (Rhodes, 2006). These standards are further reinforced and... [ view full abstract ]

Authors

  1. Maree Thyne (University of Otago)
  2. Kirsten Robertson (University of Otago)
  3. Tabitha Thomas (University of Otago)
  4. Sarah McDonald (University of Otago)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT6-CB7 » Consumer Behaviour (15:30 - Wednesday, 8th July)

Paper

THYNE_et_al.pdf

Presentation Files

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