The Value Creation Process: illuminating the transformation of resources into value

Abstract

Current marketing literature, regardless of its underlying paradigm/logic, lacks consensus on how to conceptualise value creation, how to define what it entails, along with by whom, how, where and when it is created, which... [ view full abstract ]

Authors

  1. Mihajlo Popesku (Nottingham University Business School)
  2. Vicky Story (Loughborough University)
  3. Caroline Tynan (Nottingham University Business School)

Topic Area

Magic in Marketing Track: Click here for the Magic in Marketing track

Session

PT8-SM3 » Strategic Marketing (15:30 - Thursday, 9th July)

Paper

Popesku_et_al._2015_AoM_FINAL_PAPER.pdf

Presentation Files

The presenter has not uploaded any presentation files.