Serendipitous Stories: Magic in the Biography and Personal Brand of Creative Soloists

Abstract

Creative soloists (Fraser, 2013) have been established as unique and interesting characters in the plot of contemporary marketing practice, often being set within the scene of the oftcelebrated and studied creative industries.... [ view full abstract ]

Authors

  1. Nicholas Telford (University of the West of Scotland)
  2. Ian Fillis (University of Stirling)

Topic Area

Entrepreneurial & Small Business Marketing Track: Click here for the Entrepreneurial & Sma

Session

PT7-ESBM2 » Entrepreneurial & Small Business Marketing (12:00 - Tuesday, 7th July)

Paper

Telford___Fillis_Brand___Biography_Abs.pdf

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