Online DTC and health information seeking: We are talking. But to whom are we talking?

Abstract

In this paper we review the weak theoretical foundations for understanding medical information seeking, and then focus on the concept of health literacy and e-health literacy. Based on a selection of internet-derived general... [ view full abstract ]

Authors

  1. Lynne Eagle (James Cook University)
  2. Stephan Dahl (University of Hull)

Topic Area

Non-Profit & Social Marketing Track: Click here for the Non-Profit & Social Marketing trac

Session

PT10-AH3 » Arts & Heritage Marketing (11:00 - Wednesday, 8th July)

Paper

AoM-DTCLE_FINAL_SUBMISSION.pdf

Presentation Files

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