A hierarchical model of perceived value of the online channel in multi-channel retailing: Concept, measurement and impact on performance outcomes

Abstract

Given the significant technological advancements in online retailing and their adoption by industry and customers, research focusing on customers perceived value of the online channel of multi-channel retailer’s warrants... [ view full abstract ]

Authors

  1. Jamie Carlson (University of Newcastle, Australia)
  2. Aron O'Cass (University of Tasmania, Australia)
  3. Dennis Ahrholdt (Hamburg School of Business Administration, Germany)

Topic Area

Retail Marketing Track: Click here for the Retail Marketing track

Session

PT5-RM2 » Retail Marketing (11:00 - Wednesday, 8th July)

Paper

OCVAL_AMKTGUK_2015_FINAL.pdf

Presentation Files

The presenter has not uploaded any presentation files.