"Autonomous, yet connected": A social design principle explaining consumers' aesthetic appreciation of products

Janneke Blijlevens

RMIT University

Dr Janneke Blijlevens is a researcher in consumer psychology and design and a senior lecturer in experimental methods at the school of Economics, Finance and Marketing at RMIT University (Melbourne, Australia). She completed her PhD research at Delft University of Technology in 2011. Her research mainly focuses on product appearance, consumer perception and appreciation of design, and innovation strategy. She has published in journals such as British Journal of Psychology, Acta Psychologica and International Journal of Design.

Abstract

Product aesthetics are now widely recognized as a valuable marketing tool. As a result several design principles have been identified that can be used to design products that achieve positive consumer appreciation:... [ view full abstract ]

Authors

  1. Janneke Blijlevens (RMIT University)
  2. Paul Hekkert (Delft University of Technology)

Topic Area

Consumer Behaviour Track: Click here for the Consumer Behaviour track

Session

PT7-CB5 » Consumer Behaviour (14:30 - Tuesday, 7th July)

Paper

Autonomous__yet_connected__A_social_Design_Principle_RevisionAM2015.pdf

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