Session: PT1-CB1
Consumer Behaviour

Lyndon Simkin (Henley Business School, University of Reading), Sally Dibb (The Open University Business School), Lee Quinn (School of Materials, University of Manchester), Ana Canhoto (Oxford Brookes Business School), Mathew Analogbei (Liverpool John Moores University)

Corinne Scherrer (ZHAW Zurich University of Applied Sciences, Institute of Marketing Management, Switzerland), Sandro Graf (ZHAW Zurich University of Applied Sciences, Institute of Marketing Management, Switzerland), Marc Blume (ZHAW Zurich University of Applied Sciences, Institute of Marketing Management, Switzerland)

Roger Seiler (Zurich University of Applied Sciences), Juerg Hari (Zurich University of Applied Sciences), Senem Kavci (Zurich University of Applied Sciences)

Sung Ho Han (Oxford Edu Centre Ltd., UK), Bang Nguyen (East China University of Science and Technology), Lyndon Simkin (University of Reading, UK)